I’ve been working in Silicon Valley for 40 years now. I’ve
worked at three startups, two major corporations, consulted, and been on the
board of a couple startups. For the most
part, I’m a worker bee. Over the years, I’ve
noticed a prolific use of cliché terms used by people in the industry. Mostly
managers and drones. Drones being the members of any company that nobody can
figure out what their real use is to the company or hive. You know them, the
people that drone on in meetings spewing lots of corporate speak cliché terms
trying hide the fact they don’t have the slightest idea how to make the
companies honey. Sometimes they drone on so much our mind wanders and we soon
aren’t paying attention. You need to pay attention though, drones seem to hold
a special place in the hive, which interests the queen quite a bit. For some
reason, the queen will always put drones in charge of stuff, while we wait for
the next big inception. While the worker bees often find drones annoying as
they interfere with honey production more than they contribute, these seeming
useless individuals are actually communicating in a language of hidden
meanings. After 40 years of study I have figured out the real meaning of what
they are saying. The following is a
worker bee’s guide to corporate drone speak.
Methodology –A
ridiculous term coined by non-technical people who like to add letters and
adjectives to everyday terms so they sound smart or important. “Ology” being
the study of a subject. (Biology – from the Latin “Bios” meaning life,
Biology the study of life.) Use
“Methodology” whenever “Method” will do in a sentence. It makes it sound like
you studied various methods or the method being discussed when you have not.
Agile Development
Methods –Let’s face it, nobody likes to document what there are doing, what
they want or really plan out logistics, so let’s name the cyclical ignore
everything to the last minute method of getting shit done, and call it a
methodology.
SOX – (a.k.a Sarbanes-Oxley)
- Mindless button clicking to continuously reapprove access to systems inside
my company my employees need to do their most basic duties. Thank you Paul Sarbanes for your jobs program.
Break Glass – I haven’t
got the slightest idea, what I am doing or what you do, or what we collectively
might have to do to meet our goals. - And I have little or no intention of
bothering to figure it out. I expect you to do that, and I will take credit for
my innovativeness.
We can’t do business
as usual – you seem to want to bother me with details. This would require
me to develop a deep understanding and actually do work myself. I basically
delegated those tasks to other people.
See Break Glass for greater detail on you part. I’m done discussing this
subject.
Divide and Conquer
–if you keep trying to get me to solve or just pay attention to legitimate
project issues, which I would like to ignore, if you can’t handle them, I’ll
get someone else to do your job.
Bifurcated – To
divide in half, split. See Methodology for why you would use such a term. My
first experience hearing this term in conversation was when a friend of mine
Bill Schafer, “VP of Marketing” for Quokka one of the more spectacular San
Francisco dot.com failures of the 90s. He used the term to describe a picture
in a coffee table book he once owned dedicated to the subject of tattoos and
piercings. It contained the picture of a tattooed man who had surgically split
his penis and pierce the two halves. The penis had attached chains through
Prince Albert’s on each half running to nipple rings. Bill just referred to the publication as “The
book with the bifurcated penis.” Get a
little high end Napa Valley wine in him and he relished talking about the book. It had be consumed in the Oakland Hill
firestorm of 1992 with the rest of his sentiments. A lost possession dedicated to excesses in
life he loved to revel in, it was his way of remembering. Being connected to the movers and shakers of
the tech world like he was, I can’t help but think Bill’s main contribution to
tech lingo was the introduction of the “bifurcated” term to the tech vernacular.
Right around the dot.com the term
started popping up in my company. Soon after I heard it at conferences and is
sales presentations. The term was most
exclusively used by individuals who have difficulty actually doing much of
substance. Bifurcated in modern
technical terms has come to mean: split and conduct non-value added activities
mostly for the purpose of adornment thus hiding the lack of functionality
created by the bifurcation. “The best way to solve this problem is to bifurcate
the activity.” Now doesn’t that sound
smarter than “Divide and Conquer?”
Partner with me –
regardless of my own personal incompetence, which by definition I don’t
recognize, you are not doing what I want. I have discounted your concerns. If you don’t do it my way, when blame
determination for failure comes, you will be on my list of assignees. Actually,
I have preloaded all blame to you, and this is notice I have started to figure
out how to remove you from the project in advance of its failure. This is your
only warning.
Our partners – the
guys I’m going to try and replace you with cause you question me. How dare you.
Parallel Pipelines
– An abstract concept I like to bring up to divert attention from the reality
that there is insufficient time to accomplish hard dependent tasks in the
project. I don’t really care if a hole needs to be dug first to lay a concrete
foundation. Dig the hole, while at the same time pouring the foundation
offsite, and transport the new foundation to the hole when you are finished and
lower it into the hole. Do I have solve everything for you? I suppose you want
me to figure out where to get oversized hauling truck, cranes, and an alternate
sites for you too? Partner with me on this and stay on budget. I’ve given you
the methodology to do this: parallel pipelines. Now get to it.
Business as usual
(a.k.a BAU) – Oh good, I don’t have to do much. But I am going to take credit
for doing a lot.
Your jobs are on the
line – Ah, I have run out of ways to motivate you, so I’ve resorted to idle
threats, I can neither carry out nor justify. I am taking the weekend off to go
wine tasting in Napa CA. I expect you and your team to work 24x7 while I’m
intoxicated on wine and power.
That person is well
respected by their peers –That person is an asshole. Nobody wants to deal
with their asinine behavior. We have
absolutely no idea why they are still employed by us, but their asshole
behavior is a given of this project. Stop complaining about it in an attempt to
gain the respect of your peers. I long since gave up on dealing with them.
Let’s look for
Synergies – We are looking for common tasks between the two groups. Once
discovered, regardless of whether we are correct, you all will be replaced by a
cheap outsource company from India. A year later we will replace them with a
cheaper company from China, then from a company in….
I need a pros and
cons on this –I don’t like what I see. Probably for personal political reasons, and
have already determined I’m going with another option, but I want you to feel
like you had input before I reveal my pre-determined solution. Don’t expect me
to contribute, I’ll leave the evaluation to you technical experts. Just make
sure you can defend the conclusion I want.
Office Hoteling –
You should work from home. We have long since realized, through spreadsheet
studies, attempts to restack employees in individual offices, cubes, pools of
low walled high collaboration cubes, and drop in offices, that they are all
equally unproductive or productive depending on which side of the half full –
half empty philosophy you identify with. All office configurations have one common
trait: they cost the company money for
space, power, air conditioning, and equipment. Designing employee office
hoteling systems which remind you of coach airline seating, minimizes company
expenditures and while encouraging employees, at their own expense, to choose
and provide their own class of work space accommodations. You think you deserve
a C-Level office? Be our guest at our hotel, otherwise feel free to be enabled
in your private residence.
C-Levels –Chief
of something. Chief Financial Officer, Chief Information Officer, Chief of
Security. A construct of HR departments
who have long since run out of combinations of senior an executive to describe
individuals task with managing large organizations. (i.e Senior Executive Vice
President of…). Ambitious startup’s, in
an effort to make themselves credible, often appoint C-Levels, CFO, CIO’s etc.
prior to receiving funding, to fill up white space in their venture capital
business case.
Thank you for your
input –Go fuck yourself! –While you are at it, get the crap done like I
asked, while I try and find a better partner in this endeavor.
Fail Quickly –Comes
from the concept of Agile development methods, basically we screw everything up
most of the time when lots of people get involved, so the let’s get on with the
screwing up, so I can get promoted.
Fail Smart
–Nobody has the slightest idea what this means, but is sounds good. It’s like
“Work Smart, not hard.” So why not use it to sound like you care?
Proof of Concept
–We’ve figured out what we want to do. This is the first phase of the project
we are going to ram down everyone’s throat.
It may not be the best solution, but once I’ve spent money on it, we
aren’t stopping because we have investment of time and effort we don’t want to
go to waste.
Teaming Event –Any
champion team coach will tell you the best way to build a good team is to have
talented individuals, goals to work towards, and most of all, play/work
together. In the play/work the real teaming comes with time as individuals get
to know each other and solve common problems usually with a little stress
involved. I haven’t got the slightest
idea of how to coach, organize a team, or push a project through outside of
jabbering about random cliché concepts in meetings. As a result, we are all going to the rock
climbing gym Thursday afternoon. I’m
really into it, you should be too. We’ll get down to the elemental points of trust
as I belay you. Because of this afternoon of chalk dust and me showing I’m such
a great rock climber in a closed gym situation, the team will be able to easily
scale any challenge I put before them.
Needs of the business
–The excuse catch phrase I’m going to use to defend my latest seemingly
uncaring decision or the answer I’m going to give if I don’t really want answer
a question. Examples:
Question: “These new jobs you just talked about in the
company sound pretty cool. What is the mechanism to get considered for one of
these assignments?”
Answer: “It will be dictated by needs of the business.”
Question: “John Saxon, interviewed for a job in another
division, and I’m prepared to release him. It’s a good opportunity for
him. Do you concur?”
Thought process inside person being asked the question: “On Christ, he’s one of our star people. I
won’t be able to replace him. He pulls me out of most my jams I get into
because of my basic technical weaknesses. Plus, I’d have to fill out tons of
paperwork and interview people to replace him.
Answer: “No, I can’t support that. Needs of the business.”
Coaching –In my
eyes you screwed up, and I’m going to explain why. I will call it coaching so it doesn’t sound
like I am being completely petty. Note:
most coaching occurs by the actual individual who screwed up in an
attempt to transfer blame.
Transfer of Blame
–The fine art of making sure any issues/screwups don’t stick to your Teflon
skin and are successfully nailed to another individual. The most effective
manner to accomplish this task is frequent and blatant fabrication of facts. In
politics the fabrication around Barack Obamas birthplace and religion are
illustration. Make up facts, then use them to explain why someone is
ineffective, or should be associated to failure, thus hiding any contribution
you could be held accountable for.
Worker Bee –
Mildly derogatory term applied by the power point people to group and
nominalize the contributions of the individuals actually doing most of the work
in the organization. The men and woman
actually building things to be sold.
Foster Creativity
–In short, your ideas stink, original or not, because my buddies and I didn’t
think of them. The other possibility is that one of my well respected peers
needs you to partner with us. What we
really need you to do is think like us. Actually just do what we told you too.
We are taking credit anyway. This creative thinking you’ve been doing seems
like it would be work for us. First we’d have to figure out what you are
talking about, and then actually learn how to use the idea. We basically like
ours, get creative and learn our methods.
Out of the box
thinking – The fact that this cliché term is overused in the corporate
world, shows how difficult it is to accomplish. The concept being that if you
want to skin a cat, there is more than one way. To use another cliché. Though often the
task, “skin the cat” is the box. The
best way to accomplish proverbial out of the box cat de-hide, may be
to change the problem, go fishing. This action removes the obvious bounds of
cat skinning and get us back to likely original problem. We’re hungry, which
may have slipped our mind when we realized we didn’t have a knife handy to skin
Sylvester who we decided might make a convenient meal, when the noticed the
cupboard was bare. Individuals employing
the term “out of the box thinking” could rarely skin a cat, nor fish if their
life depended on it. Most of their energy is spent being boxed in by corporate
cliché which they readily copy from their peers. In an effort to cloud their
basic incompetence and lack of creativity.
Not a Team Player
– Every team has its star player. On this team, I’m it. You need to do
everything to support my efforts and goals. We all become successful with my
success. You can bask in my glory. Typical uses in a conversation: Boss to subordinate, “I need you to be a team
player here, set the example. Start supporting my ideas.” Subordinate to Boss, “Steve’s not a team
player he brings up roadblocks to every idea we present.”
Build Consensus – I’ve
already figured out the path forward, your ideas, input etc. are
counterproductive to my plan. You need to get on board. It’s your job to come
to consensus with me. Typical uses in a
conversation: “You have not built
consensus for your position.”
Outsourcing --We have decided to fire you. But to make
the process more miserable, we are going to force you to train your
replacements. After all, compared to them you are overpaid, it’s the least you
can do. While we realize your
replacements will not have your skills and experience, at one fifth the price,
we have plenty of time to train them on the job. At least my mismanagement won’t be so
expensive now.
Right Sourcing
--The previous round of outsourcing was not fully successful. The replacements
while cheaper failed to meet performance expectations. We will replace them
randomly with a mix of other vendors and contractors until such a time as we
happen on the same level of performance we had before we considered
outsourcing. As a proof to how well this
model works, we noticed some of the vendors under consideration have forwarded
resumes of potential candidates who were former employees of ours, but are who
are now willing to work for reduced rates.
PowerPoint People
–Individuals who sole occupation seems to be the assemblage of really good
looking PowerPoint presentations. These
individuals rarely understand the content of the PowerPoint presentation but
will revise it 50-60 times introducing lots of art, animation, and graphics
while going to great length to ignore the technical aspects being
presented. Example follows in excerpts
of e-mail between a worker bee and a power point person. I would like to say I
made this up. Unfortunately it’s a real life example at a company, I worked
with for a bit.
PP 6/5/2014 10:55: “Hey got your video demo for the deck.
The SVP wants it to be less than five minutes, can you tell me if it is? Its
key the success of the presentation.”
WB 6/5/2014 10:56: “Did you watch it?”
PP 6/5/2014 11:38:
“Haven’t had a chance to, been in too many meetings about the project.”
PP 6/5/2014 13:45: “Following up on my request for length of
time on the video, needs to be less than five minutes. When can I get the video
time?”
WB: 6/5/2014 13:46: “If you watch it, you will know how long
it is.”
PP: 6/6/2014 07:38: “Still looking for answer on video
length. What is delay, do I need to escalate?”
WB: 6/6/2014 7:39:
“See below:
PP: 6/6/2014 10:15: “Coming up on my deadline, so how long
is the video?”
WB: 6/6/2014 10:15:08:
<sigh prior to typing>, “1 Minute, 52 seconds.”
PP: 6/6/2015 10:50: “Good you were able to get it trimmed it
to less and 5 minutes, thanks.”
NARS – Not a Rocket
Scientist. Engineering term. Common
in Silicon Valley and other Tech areas. Average Information Technology engineer
possess a science degree of some type --Physics, Computer, Aerospace or Mechanical
Engineering and spent way too much time late at night in college taking the
determinate of a matrix, or studying the fine details of Newton’s Interpolation
formula as opposed to getting drunk and laid. If you
don’t understand the two mathematical concepts introduced in this definition you
are probably not a rocket scientist. There is nothing inherently wrong with you,
but like in high school, when cheerleaders and football players wouldn’t give future
rocket scientists of America the time of day, IT engineers are going to be
annoyed with you if you bother them. They are the cool people now, making all
the cool stuff for society, and you are just a NARS. If you think this definition just used a term
to define itself that is a concept known as recursion. If it bothers you a lot to the point you want
to correct the definition, you are definitely a NARS. There is an acid test on
whether you have potential to leave NARS society: have you Googled the terms,
“Determinate of a Matrix”, or “Newton’s Interpolation formula?” If you have,
there’s hope for you, if not: get
together with your NARS buddies and talk about football and shows on Bravo or
something.
Drones – Part of
the founding piece of any colony. They have their purpose, but outside of
inception, nobody has found a use for them. Long after they have played their
part, they tend to hand around expecting people to think they are important,
but pointing out if it weren’t for their original actions, nobody would be
here.
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